An enduring devotion to auto manufacturing that epitomizes capability, safety and reliability. Ceaseless innovation based on ideas unfettered by preconceived notions.
This is the immutable DNA of Subaru, and the mission we pursue to produce vehicles unlike any other in the world.
Enjoyment & Peace of Mind
At Subaru, we believe enjoyment rests on peace of mind, and that peace of mind and enjoyment go hand in hand. We’ve taken the world’s highest level of safety and functionality, and added a driving enjoyment that lets people everywhere get the most out of life.